19th Sep, 2014
B4U TO CELEBRATE DIWALI IN TIMES SQUARE NYC!
On Saturday 20th September B4U take to the streets of the heart of NYC to celebrate Diwali in Times Square.
Organised by Event Guru, Diwali in Times Square brings the colour and culture of India to NYC in a Diwali extravaganza. Following the notable success last year, this year it returns bigger and better, open to the public, the event is spread across two Broadway plazas full of vendors, activities, music, and screens.
As media partners of the event B4U have been at the forefront of supporting the south Asian culture and entertainment scene in USA, this is one of many events the network has been associated with.
The main stage area will feature performances celebrating Diwali through music, dance and renowned guest appearances. Sparkling at the event will be special guests Bollywood A-list stars Aditya Roy Kapur and Parineeti Chopra, who will be greeting the hundreds and thousands of visitors at the festival.
This year’s line-up of performances also include renowned Bollywood singers Shaan and Shalmali and talented local fusion music by prominent artists including Mickey Singh, Arjun and Culture Shock.
Diwali Times Square is a celebration of South Asian food, culture, heritage and diversity. Event Guru are creating a space for the festival to be appreciated and embraced by bringing the essence of home away from home.
B4U will be filming the event which will be aired on the channel across America in the coming week.
For press enquiries contact Rishma Dhaliwal (PR EXECUTIVE):
E: Rishma@b4unetwork.com T: 020 87957171
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